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Luminous

Year

2019

Client

Luminous

This design concept revolves around the imagery of fine water molecules and their high permeability, symbolizing fluidity, penetration, and vitality. Water molecules represent purity and nourishment, while their high permeability showcases an invisible yet powerful force capable of reaching every layer. By abstracting this natural phenomenon, the final design evolves into a modern and culturally rich totem. The totem embodies the brand's pursuit of purity, efficiency, and innovation, conveying boundless possibilities and inclusivity through a clean and impactful form.