Truth‧Goodness‧Beauty
Year
2024
Client
CymMetrik
To encourage its subsidiaries to develop potential products or businesses, CymMetrir Group hosts an annual competition. However, the competition lacks a consistent visual identity. To give participants and winners a sense of honor, a design inspired by traditional Chinese seals was created, symbolizing the spirit of truth, goodness, and beauty. This design extends to related items such as certificates, trophies, and other derivatives.